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  • Museum of Beni

Isehan-Honten Museum of Beni


“Isehan-Honten Museum of Beni was established in 2006 with strong wishes of keeping and handing down the history, culture and traditional craftsmanship of “Beni”. This is the only one place you can test and have experience the traditional Japan beauty culture from the makeup of Edo period to the “Beni” craftsmanship. There are 2 zones : Exhibition Room and Salon.

Exhibition Room

This is the place where you can see, learn and obtain deeper knowledge of “Beni” and beauty culture of Japan. Since the Edo period, women already have a strong desire to be good-looking, and their passion for beauty can be sensed in the exhibited makeup guide books and splendid makeup tools. Moreover, the “Beni” history and manufacturing processes are displayed here.

Domed rouge container (Beni-choko)
Late Edo period, 19th century

Palette of rouge (Ita-beni)
Late Edo to Meiji period, 19th century
Portable palettes of rouge. Made from ivory, metal, wood or thick paper with beautiful designs by gold/silver lacquer or incrustation.

Vanity case (Teika-bunko)
Late Edo period, 19th century
Portable makeup box with brushes, mirrors and all other items for makeup. Mainly used by persons of noble birth. The word of “Celebration (KOTOBUKI)” on mirror means to be made for a present for wedding

Tasting Room

This is the place where you can wear, taste and enjoy “Beni”. You would be amazed by the intimacy relationship between “Beni” and people through the glorious “Beni” dyed cloths and traditional wearing custom in lifetime. At the end of “Beni” tour, why not try the real “Beni” makeup on your own style in the dressing corner, with the fascinated “Beni” red gradation and iridescent green glow, and new discoveries can be found with the delightful makeup.

From these 2 zones, you would realize that “Beni” plays a crucial role in Japan culture and the spirit of Japan which must not be lost is conveyed through “Beni”.

We very much look forward to your coming.


Isehan-Honten Museum of Beni

ADDRESS : K's Minami Aoyama Building,
6-6-20 Minami Aoyama, Minato-ku,Tokyo,
107-0062, JAPAN
TEL&FAX : 03-5467-3735
HOURS : 10:00 - 18:00
CLOSED : Mondays, during exhibition installations, and during the New Year's holiday period. (Except when a national holiday falls on Monday. In this case, the museum is open on the holiday and is closed the next day, Tuesday)
ADMISSION : Free (except exhibisions)
ACCESS : - 12 min. Walk from Omotesando Station on the Tokyo Metro Ginza/Hanzomon/Chiyoda Line (B1 Exit)
- 1 min. Walk from Minami Aoyama 7-chome bus stop on the 01 or 88 Bus (SHIBUYA - SHIMBASHI)